What a Wonderful World

Earlier this month we heard a story from one of our brokers that truly represented the power that trade has. Bob Heil from SLA Solutions contacted his broker, Maria Datillo CTB, thanking her for the information she gave him on Watson’s Chocolates and their policy on taking trade.

When Bob walked into Watson’s Chocolates, he discovered a four-foot chocolate bunny. He asked the workers about the bunny where they said that they were doing a drawing to give it away. So naturally, he gave them his contact information for the drawing. The worker behind the counter asked him what he would do with a four foot chocolate bunny should he win. Bob responded that he would probably donate it to his church and then asked the work what they would do with it. They replied that they would donate it to the Buffalo Children’s Hospital. Bob said that was the best idea he’d heard of and asked if they had another bunny to straight-out sell. The worker said they would make him one!

Once the bunny was made, Bob and his business partner, Appetit, a food delivery business, delivered the massive chocolate bunny to the Children’s Hospital. Bob said it was the most rewarding way to spend his trade and that it was Watson’s agreement to sell him another four-foot bunny on trade that precipitated their ability to make such a wonderful donation.

Picture from Appetit's Facebook Page of their Delivery of the Chocolate Bunny


So, we challenge you, how could you use your trade to help your community?


Build Business Value Through Barter
Both the value and borrowing power of a business can increase when an owner takes proactive steps to improve cash flow and reinforce its predictability. When used strategically, barter through IMS can play a major role in enhancing your company's market value and helping you reach long-term goals.
Top Four Trades of April 2025
At the beginning of each new month, we go back and see what the Top 4 Trades were from the previous month. This helps us understand what our clients are looking for and how trade is supporting them in their daily lives and endeavors.
9 Effective Ways to Put Your Trade Dollars To Work
Your people are your greatest asset — and rewarding them doesn't have to strain your cash flow. By using your IMS trade dollars creatively, you can recognize employees, enhance benefits, and boost morale, all while maximizing your resources.
Throw a Bone to Barter: The Curious Case of Walter the Pup
Once upon a time in the foothills of Colorado, a sweet English Cream Golden Retriever named Walter was born with a tail that wagged as if it had its own personality. From the moment he opened his sleepy puppy eyes, it was clear—Walter wasn’t just any puppy. He was special.
Top Four Trades of March 2025
At the beginning of each new month, we go back and see what the Top 4 Trades were from the previous month. This helps us understand what our clients are looking for and how trade is supporting them in their daily lives and endeavors.