According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"Barter has literally changed my way of spending money. Or, as I always tell all other traders, "Think barter before cash". I have been with IMS Barter for many years and though I take barter at all times I never seem to have enough in my account. I can always find something to spend it on. I use it for dental, chiropractor, physical therapy, theatre, car washes, all types of entertainment, flowers, restaurants to name a few. "