According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"“Becoming part of IMS barter program has been one of the best decisions we have made 15 years ago. We have developed a great share of customers and established amazing network with business owners. Last year we got married and used 95% of our trade towards wedding items such as ballroom, cake, dress, wedding planner, invitations etc. Could not be happier! We absolutely love our IMS trade brokers, they do amazing job! Thank you, IMS.“ "