IMS Barter CEO John Strabley magnifies the significance of bartering to bring dental practices new patients, conserve cash, and maintain financial stability by utilizing third-party trade exchanges.
"Bartering has been very profitable for us. It enables us to buy goods and services that we ordinarily wouldn't because cash flow is tight at a particular time of year. So when we have to do things and the business demands it, it's nice to be able to go to IMS."