2022 Business Resolutions

Thankfully, the new year is fast approaching and it's the perfect time to reflect on the past year - both highs and lows. To make 2022 the best business year for you, we decided to help by giving you some business resolutions to consider as you review your 2021.

Resolution 1: Review your business goals and budgets

Start by reviewing your past business goals. Did you achieve them? Did you stay within our budgets? By asking these questions and reviewing your goal and budget strategies you can see where you excelled and where you could have used some assistance. Did you utilize IMS and our network to it’s widest extent? Do you have a short-term plan in place? Do you need to update any long-term plans you had? Even if you answered yes, consider calling your Broker to either make a plan for 2022 or continue on your path to success with IMS.

Resolution 2: Understand your funding options

As a business owner, you know that working your capital, bringing in different cashflow revenues, and knowing your bottom line is vital to a successful profitable business. So understanding and truly knowing your funding options is more vital. IMS can not only bring you in new cash business AND save you money at the same time, but we provide an alternate payment system that adds additional revenue streams to your business. To learn more, click here.

Resolution 3: Invest in your Website

As we have learned and seen in the last two years, having a functional, user-friendly website is the first line to communicate your message, products, information, etc., to your community and clients. It has been shown that having a well-designed website directly impacts revenue, reputation, and growth. So if you weren’t able to upgrade during 2020 or 2021, now is the time to do it. Contact your IMS Broker and talk with them to connect to other IMS businesses that specialize in website development and design, e-commerce, search engine optimization (SEO), and security.

Resolution 4: Build your Social Media Marketing and Communication Plan

This resolution builds off of Resolution 3. Let’s say you have an amazing website, but now you need to increase your online presence so you can reach more future clients. The best way to do that in this day and age is through social media. It’s also one of the fastest ways to alert your audience to key information - hours, services, deals, coupons, specials, etc. By having a social media plan and communication plan, you can effectively reach your target demographics, use appropriate sales funnels when they interact with your posts, and reel them in as new customers. IMS can connect you to social media and marketing specialists so you can have a successful 2022 on the apps.

Resolution 5: Let go of anything that’s holding your company back

Dig deep into your business practices, spending, inventory, and marketing, and let go of anything that’s making it harder for your business. Is a branding package or social media ad campaign not bringing in new customers? Stop and change it up after talking to one of IMS’s Media Specialists. Do you have a product that is hard to move? Put it on the IMS Marketplace and research more desirable inventory for your market. Are your employees concerned about benefits or health concerns? IMS can supplement both. If you don’t know where to start with this resolution, call your Broker, and then can help you trim the fat off your business.

Resolution 6: Try something new

If the last two years have taught business anything, it is to be adaptable and to experiment. Many restaurants found that they could support not only a delivery option but a curbside to-go option. Many companies invested in apps and saw a return on the technology. Many businesses asked their customers what they needed in 2020 and 2021, listened, and gave them what they asked for. Let IMS help you listen to your customers' needs and try out new ways to give them what they asked for, all without spending your cash.

Get a head start on your 2022 business resolutions today by calling your IMS Broker.