Our Top Business Resolutions for 2025

Happy New Year! Let's make 2025 a great year for business. What do you envision for your company this year? How will you grow? IMS has a couple of goals you can take on (and how you could fulfill them!) in the new year.

It's Time to Revisit Your Business Plan

A new year brings new growth, and with new growth comes updating your business plan. Remember, your business plan acts as an outline for your company to follow. Take a look at the structure, the objectives of your business, any milestones happening this year, and your company's financial performance should all be evaluated. Following this analysis, you can go forward with a strategy to best prepare your company in 2025.

Do you need assistance with analyzing your business plan for the new year? Contact your IMS broker and you can be put in touch with the business consultants and other professionals available in the trade network.

Understand Who Your Audience Is

Now that you've made arrangements to return to your business plan, it's additionally imperative to understand your audience in your strategy. Do you have new demographics in your audience to take into consideration? Can you possibly reach more people? Pay attention to where you currently reach customers—when you evaluate multiple channels, one platform often stands out as the most effective method. Keep experimenting! You should also be listening to other businesses in your industry. Do you have new competition to be aware of? Can you learn from them?

Ready to assess your audience? Let your broker know about the considerations you're making for your business.

Use Trade to Maximize Cash Flow

Cash is a resource you'll want to hold onto. When conducting transactions, utilize trade as a means to conserve your cash flow in 2025. The IMS Barter network can help you leverage trade as a payment system with a broker who acts as an extension of your salesforce—bringing you more sales while also acting as a personal shopper! Need a new roof for your business? Maybe a new POS system? There are members within our network with whom your broker can connect you to conduct business on trade.

Do you have excess hard goods? Create listings on the IMS Marketplace to earn trade dollars, which can be spent on other goods on the Marketplace or on services throughout the IMS network.

Ready to act on your 2025 business goals? Contact your broker today and get started!

2025 Is the Year to Invest in Marketing

Could you expand your media plan in 2025? Remember your audience, here are they the most impressionable? Try all channels—email, print, video, and social media, to see what type of response you earn from your customers. If financing these endeavors is a challenge to your business, such as taking the route of TV broadcast or billboard advertising, inexpensive media options can be boosted by one creative idea. Networking for the right connections can also work in your favor.

Let's invest! Check out the PR firms, print services, and more on IMS. Your broker is ready to connect you!

Did you make a great trade to support the success of your business? Let us know on our social media channels! We're excited to hear your story.

Looking for resolutions to improve your lifestyle in 2025? Read about our suggestions in this article!