Top 4 Trades of February 2023

At the beginning of each new month, we like to go back and see what the Top 4 Trades were from the previous month. This way, we know what our clients are looking for and how trade is helping them in their daily lives.

This past February IMS Members Trade drove the Top 4 Trades outdoors for spring and summer preparation. The first Top Trade was a 2016 heavy-duty pickup truck for contractors and construction needs, the second was fitness-minded products, and the third was taxi-top ads. The top three all relate to people getting outdoors for the impending warm weather season. The mindset of the US consumer is for outdoor opportunities ranging from resort bookings & summer camp enrollment to getting spring home projects started. Last -but not least- Ad Specialty Items entered the Top 4 Trades for February. We see this as a response to the demand for vital business promotions at the "right time and place." Businesses are using media to leverage their sales for the consumer spending that has always been a part of spring and summer. Purchases will be for vacations, home renovations, cleaning services, and everything "outdoors." Businesses should prime their adverting budgets and start applying media to engage consumers that will be out spending and seeking value.

Here is the rundown of The Top 4 Trades from February:

Pickup Truck

Occasionally IMS Brokers find incredible offers on vehicles. February had a pickup truck at number one for the Top 4 Trades. If you need a vehicle, let your Broker know, as they can be integral at finding value at less cost. Let your Trade membership and your broker work for you. In general, to get the right vehicle, here is what you should know. The used truck market can vary depending on many factors such as economic conditions, supply and demand, and changes in the industry. In general, the used truck market can be a good option for buyers looking for lower prices compared to buying a new truck. However, factors such as mileage, age, and condition can greatly affect the price of a used truck. Additionally, there may be regional differences in the used truck market depending on local supply and demand conditions. It is always recommended to do thorough research and inspection before making a purchase.

The last two years has also put used vehicle sales into a seller's market, and though trucks do not represent the widest sales for vehicle purchases, trucks are still important to reducing costs in construction cleanup, material supplying, home improvements and recreation. Most who own trucks are able to do simple things that can be very costly. If you need a vehicle contact the IMS office as great vehicle opportunities do happen occasionally and can take time.

Fitness Equipment

The home fitness market is a multi-million-dollar industry that is strong again health club memberships. You IMS Broker can help you find the right equipment and combine vale and quality.

This is what you gain by owning your own fitness equipment. Convenience: Having fitness equipment at home allows you to exercise whenever you want, without having to travel to a gym or fitness center. This can save time and make it easier to fit exercise into your busy schedule. Cost-effectiveness: While buying fitness equipment can be expensive upfront, it can be cost-effective in the long run compared to a gym membership or paying for individual classes. Privacy: Some people feel self-conscious working out in front of others, so having fitness equipment at home can provide a more private and comfortable exercise environment. Customization: With your own fitness equipment at home, you can tailor your workout routine to your specific needs and preferences, and have more control over your fitness journey. Health benefits: Regular exercise is essential for good health, and having fitness equipment at home makes it easier to maintain a consistent exercise routine, which can lead to a range of health benefits, including improved cardiovascular health, increased muscle strength and endurance, and better overall physical fitness.

Call your Broker, let them know what you need, they are here to help you find it!

Taxi Top Ads

Taxi top advertising offers several advantages for advertisers looking to promote their brand or message. The IMS Media team has vast experience at offering members great value and variety in helping your business promote you brand and service. With taxi top advertising being the third Top Trade of February.

Here are the advantages that come with advertising and messages on the move. High visibility: Taxi top ads are placed on the top of taxis, making them highly visible to pedestrians and drivers. This means that your message can reach a large audience quickly and easily. Targeted advertising: Taxi top ads can be targeted to specific neighborhoods or areas, allowing you to reach your desired audience in a specific location. Cost-effective: Taxi top ads are generally more cost-effective than other forms of outdoor advertising, such as billboards or bus wraps. Flexibility: Taxi top ads can be easily updated or changed to reflect new promotions or messaging, making them a flexible and adaptable advertising option. Constant exposure: Taxis are always on the move, which means that your message will be seen by a large number of people throughout the day and night.

Overall, taxi top advertising can be a highly effective way to promote your brand or message to a wide audience in a cost-effective and flexible way. Let the IMS media team make advertising easy with Trade!

Ad Specialty Items

Promoting your business through ad specialty items can be a useful marketing strategy, depending on your target audience and the nature of your business. Ad specialty items are products such as pens, mugs, keychains, and other small items that are imprinted with your business name, logo, or message.

Consider the many benefits to using ad specialty items to promote your business. Increased brand recognition: By putting your business name, logo, or message on ad specialty items, you can increase brand recognition among potential customers. Cost effectiveness: Ad specialty items can be relatively inexpensive to produce, making them a cost-effective way to promote your business. Longevity: Unlike some other forms of advertising, ad specialty items can have a long lifespan, providing ongoing exposure for your business.Targeted advertising: Ad specialty items can be targeted to specific audiences, such as attendees at a conference or trade show, making them an effective way to reach your desired audience.

However, it's important to note that ad specialty items may not be effective for all businesses or industries. Talk to your Broker, they will be helpful in determining a plan that fits your budget and market. It's important to consider your target audience, the nature of your business, and your marketing goals when deciding whether or not to use ad specialty items as part of your marketing strategy. The IMS membership and your Trade dollars offer many opportunities to save cash on ad specialty items. Call your Broker and hold on to your cash!