Top 4 Trades of March 2023

At the beginning of each new month, we like to go back and see what the Top 4 Trades were from the previous month. This way, we know what our clients are looking for and how trade is helping them in their daily lives.

This past March IMS Members Trade drove the Top 4 Trades to home primarily home improvements and radio advertising. The first Top Trade was appliances, the second radio advertising, and the third was window coverings (i.e. drapes, blinds, ect). Last -but not least- concrete driveways finished off the Top 4 Trades for March. This time of the year Trade activity moves toward home products and services and is expected to drive consumer spending till late summer and early fall. Most understand the consistency of the seasons and the home improvement market. When it comes to getting value, your trade dollars, and the IMS Media Brokers can produce some of the best value deliverable on the the IMS Barter exchange. Contact your broker for all of the radio ad opportunities and more, trade dollars along with proper scheduling and placement can do wonders to client outreach and sales growth. Call your IMS Media broker and find all the available options on trade.

Here is the rundown of The Top 4 Trades from March:

Appliances

The appliance market in the USA has generally performed well in the home improvement sector. Homeowners often invest in new appliances as part of their home renovation and remodeling projects, which can increase the value and functionality of their homes. In addition, as technology advances, new appliances with improved energy efficiency and smart features have become increasingly popular, driving demand for these products.

According to a report by Statista, the revenue of the major appliance market in the United States amounted to approximately $22.9 billion in 2020, and this is expected to continue to grow in the coming years. The report also shows that refrigerators, washing machines, and dryers are among the most popular appliances purchased by American consumers for home improvement purposes.

Overall, while there may be some fluctuations in the appliance market depending on economic conditions and consumer preferences, the appliance market in the USA has generally performed well in the home improvement sector. The IMS network has so much potential to move excess inventory. Call your Broker for a host of options to get appliances exchanged through the network.

Radio Advertising

Using your IMS Media Broker for radio advertising opportunities has several benefits. Here is a list of benefits to go with radio advertising through the IMS network:

1. Cost-effective: Radio advertising is often less expensive than other forms of advertising, such as TV or print. It can be an affordable way for small businesses to reach their target audience.

2. Targeted audience: Radio stations cater to specific demographics, interests, and regions, so advertisers can reach their desired audience through targeting specific stations and time slots.

3. Wide reach: Radio advertising can reach a broad audience, especially during peak listening hours, like morning and evening rush hours, when people are commuting to and from work.

4. Frequency: Frequent repetition of a message on the radio can help reinforce brand recognition and message retention in the minds of the audience.

5. Emotional connection: Radio can create an emotional connection with listeners through its unique mix of music, personality, and storytelling, which can make it a powerful medium for advertising.

6. Flexibility: Radio advertising campaigns can be easily adapted and changed to respond to market conditions or audience preferences.

7. Trackable: Advertisers can track the success of their radio advertising campaigns through call tracking, promo codes, and other methods to measure audience engagement and ROI.

All of the above criteria is considered by your IMS Media Broker to provide you the best use of trade dollars for getting your message on the air. Contact your Media Broker and start radio advertising now!

Window Furnishings

Window drapes and shades, or blinds can make a significant difference in controlling an indoor environment in several ways. Temperature control, window drapes can help regulate the temperature inside a room by reducing the amount of heat or cold that enters or escapes through windows. In the summer, drapes can block out sunlight and keep a room cooler, while in the winter, drapes can prevent heat from escaping through windows. Drapes can also control the amount of light that enters a room, which can affect the mood and comfort level of the space. Heavy drapes can block out all light, providing complete privacy and darkness, while sheer drapes can allow more natural light to enter a room. Noise reduction window drapes can also help reduce noise pollution inside a room by absorbing sound waves and preventing them from bouncing around and amplifying. They also provide privacy and style to a home.

Window furnishing fit into the saying, "out with the old, and in with the new" The IMS marketplace and the list of fellow members has a wide variety of member ready to get you the right window furnishings for you home or business. Check the IMS Marketplace, or call your Broker, they will get you the latest and greatest offer to make a purchase.

Concrete Driveway

It is important to have a concrete driveway in good condition for several reasons. The IMS Network has an the best concrete services that are available and to get the best use your Trade!

Here's why you should look at your properties concrete hardscaping. Safety, a damaged or deteriorated concrete driveway can pose a safety hazard to vehicles and pedestrians. Cracks, potholes, and other damage can cause trip and fall accidents, damage to tires and suspension, and other hazards. Curb appeal, the condition of a driveway can significantly impact the curb appeal of a property. A cracked and worn driveway can make a property look unattractive and decrease its overall value. Durability, a concrete driveway in good condition can last for many years, even decades, with proper maintenance. Regular sealing and repairs can help extend the life of the driveway and prevent the need for costly replacement. Functionality, a smooth and level driveway is essential for the proper functioning of vehicles. A damaged driveway can make it difficult to park, turn, and maneuver vehicles, especially larger ones like trucks and SUVs. Water drainage, a damaged or poorly constructed driveway can cause water to accumulate, leading to potential flooding and damage to the property's foundation.

In summary, a concrete driveway in good condition is essential for safety, curb appeal, durability, functionality, and proper water drainage. Regular maintenance and repairs can help ensure that a driveway remains in good condition for many years. Consider the value of todays dollar, and use your trade dollars to find solutions to any concrete work that need repairs or replacement. The IMS network and your Broker can get you the solutions and services you need. Get time on your side and call your Broker today!